If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous
According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands. The platform, which allows users to make short, looping
There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms
Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice,
Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards. Now imagine watching YouTube without ads. For some people, this
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows
Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting
