37 Account-Based Marketing Stats to Know in 2021
General ABM Stats
Benefits and Challenges of ABM
Smarketing Benefits and Challenges
Create an Effective ABM Strategy
As a marketer, it’s important to know what makes ABM techniques successful and how they differ from other target audience marketing tactics.
Additionally, you’ll want to learn about the companies you’re interested in marketing to, similar to how you learn about a target audience. For example, before creating an ABM campaign, you’ll want to learn about the pain points of companies in your industry, company missions, and what their top decision-makers value in a product or service.
Once you discover valuable data about the accounts you’d like to market to and feel ready to create a campaign, check out our account strategy templates below.
Editor’s note: This post was originally published in May 2020 and has been updated for comprehensiveness.
Originally published Sep 27, 2021 3:30:00 PM, updated September 27 2021