As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the technology, marketing and merchandising teams have an equal share in driving business results.
Learn from our e-commerce experts Alex Shiferman, VP of Technology at Nuts.com, and Jeffrey Liss, Director in the Connected Commerce practice at KPMG US. Alex will share how the company went from “Mom and Pop” to multimillion-dollar online retailer by modernizing not just its technology, but the entire organization.
Register today for “Who’s Minding the Digital Store? How to align teams when technology is in charge,” produced by Digital Marketing Depot and sponsored by Commercetools.
Visit the Source: https://marketingland.com/whos-minding-the-digital-store-how-to-align-teams-when-technology-is-in-charge-260701