You may already know the importance of good and balanced website design, but this type of design should also translate to e-commerce websites. Many business owners forget that using a template doesn’t just make it harder to ensure the website is functioning, but it also looks unprofessional to the average consumer. Insiteful offers expert e commerce website design and they mention that there are thousands of e-commerce websites on the Internet, which is why you need to ensure that yours stands out with the following tips!
Use Great Images
Since you’re going to be selling products, you need to convince consumers to purchase said products. Shopping online can be a hit and miss, especially when the images representing the products aren’t of high quality and lack details the average consumer may be looking for. Invest money into high-quality product photography and display the images using a gallery. Presentation truly says a great deal about your company.
Use Attractive Links
It’s important for visitors to be able to properly navigate your e-commerce website. That also means that your links should be attractive and easy to find. No one should get stuck on a page and have to use the back button in order to find the page they were looking for. Incorporate text links, drop down menus, and graphic buttons in order to make linking easy!
Shopping Made Easy
You want people to purchase your products, but if you have a confusing website or web design, people will just give up and leave. Make it easy to add desired products to the shopping cart, change quantities, and to let consumers know about the subtotals of their cart’s contents. Never make it obscure for shoppers to figure out what the shipping costs are for their purchase. Good websites are also aware that some people prefer to use a guest checkout function, in which case it should be integrated into your web design.
Clean And Uncluttered
Don’t overwhelm your customers by displaying to many images on one page or too much text. Too much of anything can feel chaotic and hard to follow. An uncluttered and clean website is attractive to modern shoppers and it makes your website seem high-end.
Attracting customers with an e-commerce website isn’t as easy as it once was. There was a time when it was simple to just add a few pages and hope for the best, but that’s no longer the case. With so many competitors, you have to really step it up and look at basic web design tactics!