Could this latest data attack be the last straw for users?
While 60% of the users we surveyed when news of it first broke said that the breach has not caused them to stop using Facebook, or delete their accounts — these latest details might change their minds.
That number could remain steady, and we plan to measure it as news of these details continues to reach the public. But in the meantime, marketers might want to re-examine what their plans and strategies could look like with a drop in their Facebook audiences.
According to earlier reports, Facebook Business Page engagement has dropped by an average of 50% over the past year. Combined with these latest events, some businesses might reevaluate how they use the site.
This is a developing story that we will update as more details emerge.