Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Recent headlines from MarTech Today, our sister site dedicated to marketing technology:
- The ad industry continues its quest toward fewer cookies and more consistent user IDs
Jan 17, 2019 by Barry Levine
The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
- 3 types of silos killing your marketing team
Jan 17, 2019 by Digital Marketing Depot
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
- What is identity resolution?
Jan 17, 2019 by Robin Kurzer
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.
Online Marketing News From Around The Web:
Visit the Source: https://marketingland.com/marketing-day-update-on-industry-id-resolution-mobile-ad-receptivity-more-255578