Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • How to compete in an omni-channel world
    Dec 12, 2018 by Digital Marketing Depot
    Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair.
  • HubSpot: We’re now focusing on being a platform vendor
    Dec 12, 2018 by Barry Levine
    Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.

Online Marketing News From Around The Web:

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