Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: Arizona attorney general investigating Google location tracking
Sep 12, 2018 by Greg Sterling
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. - Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Sep 12, 2018 by Amy Gesenhues
Lara Krug, the brand’s VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox. - Top tech firms call for pro-business updates to federal data privacy laws
Sep 12, 2018 by Robin Kurzer
The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation. - Guide to the top marketing automation platforms
Sep 12, 2018 by Digital Marketing Depot
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. - Despite buzz, only one-third of B2B businesses are committed to ABM, report says
Sep 12, 2018 by Robin Kurzer
A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Online Marketing News From Around The Web:
About The Author
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
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