The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data.
Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs personalized interactions for a better end-to-end customer experience.
In this webinar, you’ll hear from Salesforce and Cardinal Path, whose combined expertise is helping brands get ramped up to take full advantage of this game-changing integration. Register today for “Google & Salesforce Integration: Bringing customers and brands closer together” produced by Digital Marketing Depot and sponsored by Cardinal Path.
Visit the Source: https://marketingland.com/google-and-salesforce-integration-bringing-customers-and-brands-closer-together-249741