The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from a marketing automation platform.
MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report includes a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources to help you determine if you could benefit from implementing a marketing automation solution.
Also included in the report are profiles of the 14 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
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