Creating an omnichannel experience for B2C brands

Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across
your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets
compared to companies with a lot more resources than you probably have. A LOT more. Brands like Marriott, Walmart,
Audi or ESPN.

But here’s the good news: creating an omnichannel customer experience is not the insurmountable mountain that some make it out to be.

Read this eBook from Mautic to learn:

  • The 5 capabilities today’s consumers expect to “just work”
  • The 4 critical questions you need to answer well in order to thrive in an omnichannel world
  • The right approach, alignment, and technology that can help you create your own seamless CX

Visit Digital Marketing Depot to download “Creating An Omnichannel Experience for B2C Brands,” from Mautic.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Visit the Source: https://marketingland.com/creating-an-omnichannel-experience-for-b2c-brands-266947

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