Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across
your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets
compared to companies with a lot more resources than you probably have. A LOT more. Brands like Marriott, Walmart,
Audi or ESPN.
But here’s the good news: creating an omnichannel customer experience is not the insurmountable mountain that some make it out to be.
Read this eBook from Mautic to learn:
The 5 capabilities today’s consumers expect to “just work”
The 4 critical questions you need to answer well in order to thrive in an omnichannel world
The right approach, alignment, and technology that can help you create your own seamless CX
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Visit the Source: https://marketingland.com/creating-an-omnichannel-experience-for-b2c-brands-266947