Category: Marketing

For the last year and a half, many of us have gotten used to doing everything — including shopping — from home. Now, it seems full reopenings are

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However,

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly

Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next

When it comes to email marketing, there’s no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every $1 you spend, you

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays,

Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name,

Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and