Category: Marketing

No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high,

You’ve worked hard to become a manager and now you feel ill-prepared. Or perhaps you’ve been in your role for a while and feel stuck, stagnant. The imposter

Every successful company starts with a single idea. It’s how those ideas are approached, molded, and questioned that dictate whether or not they go on to evolve into

In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches

If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern

Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you

Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives