Category: Marketing

Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I

Exciting news: Registration is open for Search Engine Land’s SMX Advanced! Join us June 8-10 in Seattle for master-level, tactic-rich search marketing training that skips the basics, leaves

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page

What do marketers and Sesame Street monsters have in common? They LOVE cookies.

As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL

Wipro Digital, the digital business unit of the global IT company Wipro Limited, has acquired Rational Interactive, a full-service digital customer experience company. Rational Interactive will continue to

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying “he’s wired in” or “they’re wired in”

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose,