Marketing budgets began tightening and reducing in 2019, and it’s predicted that COVID-19 will mark the start of significant decline for marketer’s budgets that extends beyond the current economic climate.
With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization.
As our budgets shrink, the need to make every dollar count grows more acute. Re-aligning your marketing budget isn’t always an easy task, but we’re here with a life line. In this eBook from Allocadia, you’ll learn:
The best way to structure a budget for your organization
How to build out your marketing budget (including a cheat sheet)
How to prioritize and select investments during a crisis
Three common marketing investment mistakes to avoid
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Visit the Source: https://marketingland.com/budgeting-in-a-crisis-how-to-steer-your-ship-through-the-storm-280140