3 ways the CMO and the CFO can become BFFs

Live Webinar!

As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. To be most effective going forward, the marketing teams that are able to excel at spend management, financial agility, and optimized planning will be the ones that set themselves apart in 2021. In this webinar, we’ll break down the three key areas where marketers can strengthen the relationship between the CMO and the CFO to continue to grow the business at scale.

You’ll hear from Heidi Melin, CMO at Workfront and Ryan Doubet, Managing Director at KPMG, as they explain why investing in the partnership between marketing and finance is so critical to marketing department success.

Register today for “3 Ways the CMO and the CFO Can Become BFFs,” presented by Workfront.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Visit the Source: https://marketingland.com/3-ways-the-cmo-and-the-cfo-can-become-bffs-282799

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