Maya Angelou once said, “You can’t use up creativity. The more you use, the more you have.”
Oftentimes, this couldn’t feel further from the truth. Imagine, for instance, the moment you finish your quarterly marketing campaign. You’re ecstatic — the campaign launched without a hitch, and you’ve already seen impressive conversion results.
But you’re also exhausted. You feel you’ve used up so much of your creative energy already — how will you ever come up with a new idea for the next quarter?
In these instances, it can feel like creativity is finite, and maybe even rare. But as marketers, we’re tasked with both the burden and the joy of using creativity to succeed in our roles every day.
Fortunately, there are tactics you can employ to begin building the right habits to become more prolific in your role. Henneke Duistermaat, writer and creator of Enchanting Marketing, created the following hand-drawn infographic to help boost creativity, improve focus, and minimize self-doubt to become a better, more creative marketer. Take a look.
Originally published Jan 22, 2019 7:00:00 AM, updated January 22 2019